A chance meeting in Memphis laid the groundwork for a unique musical partnership between soul-blues powerhouse Sugaray Rayford and producer, songwriter Eric Corne. Combining classic soul melodies with funky R & B grooves, raw blues power, and mashed up with modern sensibilities, the pair’s first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination while later that year he took home Blues Music Awards for ‘Soul Blues Male Artist’ and ‘B.B. King Entertainer of the Year.’
Last summer’s adventurous single “Homemade Disaster” took things further, landing on multiple retro soul and new blues playlists on Spotify, with PopMatters declaring the track “will appeal to fans of Gary Clark Jr. and Chicano Batman.”
Sugaray Rayford returns with In Too Deep. Combining classic soul melodies with funky R&B grooves, raw blues power and mashed up with modern sensibilities, the album takes on issues, such as PTSD, civil rights and social justice. With vibrantly detailed arrangements tailored to showcase Rayford’s deft portrayals and interpretations, In Too Deep is a poignant album that seeks to inspire and uplift. Albumism described Rayford as having “a sound that’s undeniably fresh and inspired,” while PopMatters declared it “will appeal to fans of Gary Clark Jr. and Chicano Batman.”
At his core, Sugaray Rayford is a galvanizing uniter. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but at the end of the day, people leave feeling a sense of joy and togetherness.
Texas born Caron “Sugaray” Rayford began his musical career at the age of 7 singing & playing drums in church, and his gospel influence can be heard and felt in his music. Rayford’s phrasing is intimate and conversational and the soulful gravel in his voice hints at his firsthand experience with hardship.
HARD TIMES IN TEXAS
He grew up in Texas, his childhood marked by poverty and loss. He remembered a sad game he played with his brothers, a competition that determined who was skinniest by counting the number of belt holes left unused. His mother struggled to raise three boys alone while battling cancer. When she died, it was a kind of relief. “She suffered and we suffered,” Rayford said. “Then, we moved in with my grandmother and our lives were a lot better. We ate every day and we were in church every day, which I loved. I grew up in gospel and soul.”
THE SAN DIEGO DAYS
His switch to contemporary music began about 15 years ago in the San Diego area, where he sang lead vocals with a R&B/Funk band called Urban Gypsys. With this band he had the privilege of sharing the stage with many notable artists such as The Average White Band, Dennis Quaid, Joe Luis Walker, Kal David, Super Diamond & Venice, to name a few.
TURN TO THE BLUES – AUNT KIZZY’S BOYZ
After dabbling in blues, Suga realized that the blues was where his heart and soul belonged. So after some soul searching he left the Urban Gypsys and became lead vocalist for Aunt Kizzy’z Boyz, a Temecula area blues band. Shortly after joining the band in 2004, they released their first CD “Trunk Full of Bluez”. This band was hungry and did over 200 gigs a year over the next few years and their popularity rose exponentially.
Aunt Kizzy’z Boyz represented San Diego (Blues Lovers United San Diego) in Memphis Tennessee January 26th- 28th, 2006 at the International Blues Challenge (IBC), and brought home the 2nd place prize. The band began playing higher profile gigs and in 2007 released their 2nd CD “It’s Tight Like That”. In September 2008, the Boyz won the LAMN Jam Grand Slam Urban Artist of the Year title by a landslide; they beat out hundreds of competitors.
The band was offered a distribution deal on the spot by RBC Records. Tabitha Berg wrote, “The band’s most valuable ingredient is that of the band’s dynamic front man Sugaray, he knows how to read and work a room. While most artists simply perform, exceptional artists are responsive to the mood of the crowd. The energy shifted when AKB took the stage, and they had the crowd on its feet within seconds.”
LOS ANGELES – HOME SWEET HOME
After moving to Los Angeles several years ago, Sugaray was asked to host a blues jam at Cozy’s in Sherman Oaks. It is through this venue that Sugaray met and played with innumerable world-class musicians. Suga’s desire to explore and expand his musical vision has been nourished by these musicians. His solo career has flourished in LA.